You are the hero book - Customer Journey

Customer journey of the end B-to-B customer ideal multichannel experience

After having conducted a cutomer research and brainstorming sessions, I illustrated the ideal B-to-B ideal customer journey. I created a You are the hero book to put my clients in the shoes of their end customers and see by themselves how the multichannel experience could be simple and easy to navigate through.


The illustrations presented on this site are not free of rights and therefore cannot be used, under any circumstances, without my authorisation.